Privacy Policy

Policy Purpose and Application Scope This privacy policy is formulated to clearly explain how we collect, store, use, protect user‑related information when users visit and use our website, and clarify corresponding rights of users. This policy applies to all behaviors of users accessing our website, browsing product pages, submitting orders, using consultation functions and other interactive operations. All users who enter and use our website services shall be deemed to fully recognize and accept the contents of this privacy policy. This policy only targets information processing behaviors carried out by our website itself. It does not apply to third‑party websites, third‑party payment platforms and other external service channels that may be linked on our website. When users jump to third‑party platforms through links on our website, users shall abide by the privacy clauses of corresponding third‑party subjects. We will regularly examine the rationality of this privacy policy content. When information processing mode changes, we will update policy text on website page. The updated policy will take effect after being publicly displayed on website. Users are supposed to check this policy content regularly. Continued use of website services after policy update means recognition of revised clauses. No oral explanation outside the written privacy policy shall produce binding effect.

Types of Information We Collect We will collect partial necessary information from users in the process of using website services. When users place orders, we will collect order‑related information submitted by users, including receiving address information and order‑related consumption records, which are mainly used to complete order delivery, confirm order validity and process follow‑up order‑related affairs. In the process of users browsing website pages, we will automatically obtain non‑personal identifiable browsing‑related data, including visiting time, page browsing track, device basic parameters and other information. Such information is mainly used to analyze website operation status, optimize page display effect and improve user browsing experience. When users use customer consultation function, we will record consultation content information submitted by users, so as to reply user demands and record processing track of user problems. We will only collect information necessary for normal operation of website services. We will not actively collect sensitive personal information without obtaining corresponding premise condition. We will not collect irrelevant personal information beyond service demand scope. All information collection behaviors follow the principle of legality and necessity.

How We Use Collected Information All collected user information will only be used within reasonable service‑related scope. Order‑related information submitted by users will be used for order confirmation, goods delivery processing, order follow‑up after‑sales work and order‑related data statistics. Browsing‑related data automatically collected will be used for analyzing website operation effect, optimizing page function layout, improving product display logic and maintaining website normal operation stability. Consultation record information will be used for responding to user consultation demands, sorting out user feedback problems, training service staff and perfecting our service system. We will use information to verify user order identity when handling return, refund and other after‑sales businesses. We will not use user information for purposes unrelated to website service operation without corresponding premise. We will not use user information to carry out illegal marketing push without basis. All information usage behaviors are constrained by clauses of this privacy policy. We will strictly distinguish different types of information and use information in corresponding limited‑usage scenarios.

Information Storage and Security Protection Measures We adopt corresponding technical and management measures to protect user information security. We take data isolation, access authority control and other technical means to reduce the risk of unauthorized information access. Inside our team, only staff with corresponding work authority can access relevant user information, and staff’s access behavior is restricted by management norms. Staff can only obtain information content needed for completing work tasks. We will store user information for the time period required for completing service and complying with relevant normative requirements. After information no longer needs to be retained, we will carry out corresponding disposal according to normative requirements. Though we adopt multi‑dimensional security protection means, we cannot absolutely guarantee that information transmission and storage process will be completely free of risk due to objective limitations of internet environment. Users should also take measures to protect their own device security when accessing our website. We will not take the initiative to disclose user information to irrelevant third parties without complying with policy‑specified conditions. Information storage will follow the requirement of minimizing data storage, and we will not store redundant information beyond demand.

Information Sharing and Disclosure Rules We will not sell, rent or transfer user personal information to irrelevant third parties for commercial purposes. Under limited specific conditions, we may carry out information sharing within necessary scope. When cooperating with logistics service providers, we will feed necessary receiving information related to orders to logistics partners, which is only for completing goods delivery business. When cooperating with third‑party payment institutions, necessary order‑related information will be transmitted to payment service providers, which is only for completing order fund settlement. These cooperative third‑party subjects can only use the obtained information to complete corresponding cooperative businesses, and cannot reuse information for other purposes. We will require cooperative partners to do well in information protection work. We may also disclose relevant information when facing mandatory requirements of legal norms and official legal procedures. If we face legal requirement for information disclosure, we may disclose user information according to legal provisions. Except for above‑mentioned situations, we will not take the initiative to disclose user information to external subjects. Any information sharing behavior will follow the principle of minimum necessity.

User Rights for Personal Information Users have corresponding rights aiming at their own relevant information. Users can know about our processing mode for their own information according to the content of this privacy policy. For order‑related information associated with user orders, users can check corresponding content through their own order entry. If users think that their relevant information stored on our side has error, users can put forward demand for information correction through consultation channel. We will verify the relevant situation and make processing aiming at reasonable correction demand. Users can put forward demand for information deletion under applicable conditions. We will judge whether it meets deletion condition combining order state and legal retention requirement. If orders still have unfinished business such as pending after‑sales processing, we cannot delete relevant order information temporarily because of the need to complete order‑related work. After finishing all order‑related procedures and complying with retention‑period stipulation, we will dispose of information according to user reasonable demand. When users exercise relevant rights, they need to pass identity verification to confirm corresponding subject identity. We will respond to user legitimate demand within reasonable time cycle.

Cookie‑Related Description Our website will use relevant technical tools in the process of user access. These technical tools help us record browsing state, optimize website function and improve browsing fluency. These tools will collect non‑identifiable browsing‑related data, and will not directly obtain user sensitive personal identity information. Users can adjust relevant setting options on their own browser to manage this kind of technical tool function. It should be noted that if users close relevant functions of browser, partial functions of our website may be affected, and some page experience may produce abnormal performance. We use these technologies mainly for optimizing website operation effect, not for obtaining user private information. Relevant data obtained through this way will not be leaked to irrelevant third parties without compliance premise. Users can understand relevant browser setting operation by themselves, so as to realize personalized management of this kind of technical function.